Maneo – Clinical Skincare Branding & Identity

Maneo is a clinical skincare company blending science-backed formulations with minimalist design. Rooted in clarity and purpose, Maneo was built to treat acne, aging, and hydration concerns—designed to endure both visually and functionally. Our task was to shape a brand identity that reflects its clinical precision and lasting results.

The Maneo icon combines the letter "M" with a clinical cross, forming a symbol of care, trust, and scientific credibility. The symmetry and curved geometry strike a balance between human and professional—between soft and strong.

The wordmark is intentionally quiet. Rounded, open forms convey approachability while preserving the clinical tone. The + cross integrates into the "M" for seamless continuity across applications, establishing a strong and own-able presence.

Maneo’s color palette extends beyond sterile white. It introduces confident tones that feel fresh, clean, and expressive—designed to flex across packaging, product families, and campaigns. Hues range from medical blues to uplifting tones, echoing care, clarity, and confidence.

From social graphics to app presence, the brand system flexes across digital touchpoints. The icon adapts to notification-style applications, while visuals remain consistent across all platforms. Maneo shows up exactly where the user needs it—always clear, always confident.

The verbal identity reflects the same values as the visuals: minimal, bold, purposeful. Short statements cut through noise—designed for modern audiences who don’t need convincing, just clarity. 

Tagline: Results That Remain.

"Results Now. Results Later." becomes a guiding principle—not just clinically, but visually. The campaign design features structured messaging around care, outcome, and longevity. The brand doesn’t promise perfection; it promises progress with staying power.

The Maneo symbol adapts across seasonal and product-specific palettes without losing clarity or meaning. Each variant maintains the integrity of the original while allowing for expressive differentiation. 

Function meets form in every tone.