Kat de la Fuente
(k)Visor needed to be a trustworthy management tool and scale to fit the needs of financial advisors of various sizes.
In collaboration with Product, UX Researchers, and real financial advisors, I pinpointed the needs of our users. With multiple rounds of prototypes, usability testing sessions, and interviews, we iterated until we arrived at our solutions.
Create a tool for 401(k) Financial Advisors to manage their Book of Business and better help participants meet their retirement goals.
Book of Business: plans under their management and the investments hand-selected by them for those plans
We wanted to create something that would be highly valuable to small client advisors, large client advisors, and any advisor in-between – with or without fiduciary protection. Great advisors help employees reach their retirement goals, and this tool makes great advisors even better.
Typical financial advisors use spreadsheets, paperwork, and manual filing to keep track of their clients’ information.
Because much of the industry's methods are dated, inconvenient, and long overdue for digitization, (k)Visor was a huge opportunity for innovation.