Animated Website Design for FitMint

FitMint is a move-to-earn fitness app that turns daily steps into rewards- GRIT coins, mystery boxes, and Amazon gift cards. It's built around one insight: habit formation works better when there's something to earn and someone watching.

I was the Lead Designer at FitMint. I designed the product and built the marketing website entirely in Framer.

The app grew to 50,000 users with a 60% DAU/MAU ratio, well above the industry average for consumer fitness apps.

The move-to-earn category had a trust problem. Most apps in this space felt gimmicky or overpromised. FitMint needed a marketing site that communicated genuine product value- the social layer, the rewards mechanics, the daily habit loop, without leaning on hype.

The audience is everyday walkers, not crypto natives. The site had to feel fun and accessible, not like a DeFi landing page.

Every section of the site maps to a reason someone would download the app. The hero leads with the simplest possible value prop: walk, earn, repeat. From there, the page unpacks the mechanics - $GRIT coins, challenge streaks, leaderboards, mystery boxes in an order that builds excitement without overwhelming.

Motion and illustration carry a lot of the tone. The animated footer was designed as a final beat of encouragement rather than a dead end — keeping the product's energy alive all the way to the last pixel.

The site is fully responsive and built to perform, not just look good in a mockup.

A marketing site that supported FitMint's growth to 50K users and contributed to a $1.6M seed raise backed by General Catalyst. Check the website by tapping here 👉

I work with early-stage teams on product design and marketing sites — from 0 to launch. DM to collaborate