As the sole designer, I approached this by prioritizing the user, uncovering and tackling pain points within the UX to create a smoother, more delightful experience. This involved close collaboration with a diverse team – developers ensuring seamless implementation, accessibility experts guaranteeing inclusivity, and copywriters crafting clear, concise messaging. To keep everyone on the same page, I led regular design reviews and feedback sessions, ensuring a shared understanding of the design vision and how it addressed user needs. This collaborative, user-centric approach created a product that resonated with its audience.

Barclays Partner Finance was quite a challenge for a few reasons. Seven different interfaces, each offering a different experience for a specific client, created a disjointed and frustrating experience for our clients and a branding and maintenance nightmare for us. We needed help understanding how Barclays Partner Finance worked for our clients and their customers. The business knew that we needed to streamline and unify the experience not only for our benefit but, more importantly, for our clients' benefit by making their lives easier and better, helping them gain valuable insights into the impacts of the system that would help drive improvement.

Working hand in hand with product and business stakeholders, the seven interfaces were all consolidated into one coherent and intuitive journey. I helped to deliver something more than just a visual refresh. By challenging the stakeholders about specific requirements and flaws with the user experience, the deliverables were a more cohesive design language that made life easier for our clients and helped reinforce the brand across every touchpoint. Early indications from clients proved we successfully improved client satisfaction and user engagement.