It fails because there’s NO STRATEGY behind it.
I’ve seen products with:
* Clean layouts
* Good colors
* Decent typography
Still not selling.
WHY?
Because packaging is not decoration.
It’s communication.
If your product doesn’t clearly show:
* What it is
* Who it’s for
* Why it’s better
People won’t buy it.
Good packaging doesn’t just look premium.
It makes people want to pick it.
What do you think matters more design or strategy?