UGC Spec Campaign Series by Allen LeeUGC Spec Campaign Series by Allen Lee

UGC Spec Campaign Series

Allen Lee

Allen Lee

Milanote

Milanote is a visual workspace that lets you organise ideas, projects, and inspiration using boards, notes, images, and links in a clean, flexible layout.
I’ve been using Milanote for the past year to plan all my creative projects, and it’s been pivotal to my journey as a freelance videographer. In this video, I wanted to share my favourite features with creators who are just starting, the tools that make my process as a videographer so much easier!
View post on Instagram
 

Objective:

I want to introduce creators to Milanote and show how it’s helped me finally bring all my scattered creative ideas into one organised place.

Solution:

I filmed a short video sharing my personal experience using Milanote and my favourite features to plan all my creative projects.

Contra

Contra is an all-in-one freelance platform that enables independent professionals to connect with clients, manage projects, sign contracts, and get paid.
View post on Instagram
 

Objective:

To give creators and freelancers a first-hand look at how I use Contra, and why it’s become such a powerful tool for handling my freelance workflow.

Solution:

In the video, I walk through my personal experience using Contra: how I discover work, launch projects, send contracts, and receive commission-free payments, showing exactly how it streamlines my business.

Converse

Converse is a heritage sneaker brand that blends basketball legacy with creative self-expression, shaping youth culture through timeless design.
View post on Instagram
 

Objective:

To highlight the Chuck 70 as an immediate style upgrade, capturing the emotional shift from buying in-store to stepping out confidently, ready for wherever the day leads.

Solution:

Delivered a fast-paced, visually polished reel that moves from retail to real life, positioning the Chuck 70 as a timeless, city-ready essential rooted in individuality and movement.

New Balance

New Balance is a global brand known for high-quality athletic footwear and apparel, blending performance, comfort, and timeless style.
View post on Instagram
 

Objective:

This spec ad is about friends coming together to film their first spec ad and take photos for New Balance. This reflects New Balance’s mission to champion those who fearlessly pursue their passions.

Solution:

I produced a narrative-led spec ad that documents friends stepping into their creative journey, using New Balance as the unifying thread. By blending lifestyle visuals with authentic behind the scenes energy, the film reinforces the brand’s commitment to empowering individuals who boldly chase their passions.
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Posted Nov 23, 2025

Created four spec ads for Milanote, Contra, New Balance and Converse, showcasing story-driven UGC that turns real experiences into engaging brand content.