Generation Entrepreneur is an entrepreneurial education provider empowering high schoolers across Australia to solve problems they care about.

To create short-form content that increases awareness around our one-day entrepreneurial workshop and showcases what high school students are capable of.

Inspired by "A day in the life" videos on Tik Tok trend, I believed it would be interesting if I documented my day, walking students through what they can expect at our workshops. This is something I haven't seen on social media or from our competitors, and I believe it's unique enough to capture people's attention.

My focus here was to not only show students building their own businesses but to share what I love so much about what I get to do. I believe that by doing these things, we achieve two things. One, we get to promote our program, and two, we share with our audience more about the people behind the brand.

To continue impacting students outside of our workshops. I want our social channels to be the place for students to learn new skills they need to either start their own businesses or apply them in their future workplaces. I believe that if students find value in our content, it'll help establish trust in our brand and programs.

The direction I took with this video was to educate through storytelling. I believe it's through great storytelling that we are able to inspire and empower students to solve problems they care about through entrepreneurship. Apart from being educational, I believe storytelling adds an element of entertainment and helps with retention.

To increase our brand awareness and make us synonymous with young entrepreneurs.

To repurpose our hour-long podcast by taking valuable moments with entrepreneurs and turning them into short-form clips.