Rap Madness 2023
Eve Aphayboun
Make your prediction.
Desktop view of an incomplete bracket.
Final results on the official company bracket.
March Madness but for rap. Let the artists go head-to-head and have the fans vote. Inspired by NCAA March Madness.
For two consecutive campaigns, we assisted the RapTV team in transforming one of their most successful social campaigns into a web experience.
Key highlights of the MVP build:
Interactive lead magnet with a multilayer approach to grow reach and engage their audience.
Built a custom backend to set brackets, artists, rounds, and manage submissions.
Real-time tracker for perfect brackets.
Robust scalable infrastructure that was able to handle thousands of visitors simultaneously.
The result was one of their best marketing campaigns with incredible reach and engagement with tens of thousands of submissions and millions reached.
Rap Madness 2023 (Alpha - MVP)
Rap Madness: GOAT Edition (Beta - MVP)
Take a peak at what we put together here:
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Posted May 28, 2024
Built an MVP web experience for RapTV.com, taking their annual social campaign and turning it into an interactive experience for millions of users.
