Interactive Web App for Fast Fashion Awareness

Interactive web app uncovering fast fashion

Engage people who are not familiar with Greenpeace’s work on fast fashion through a digital experience that is both accessible and impactful. Our target: 35–45-year-olds active on Instagram and Facebook.

Goals

Provide clear information about fast fashion and its environmental and social impact

Include interactive and engaging elements

Encourage users to leave their contact details

User insight & segmentation

Through interviews, we gained a deeper understanding of how and why people engage with the topic.

We identified 4 mental models, based on two key axes:

tendency toward individual vs collective action

level of environmental awareness

We then decided to focus on just two of these mindsets in our solution.

Touchpoints

Users land on a homepage and choose one of the 8 thematic scenarios.

Scenarios

Each scenario includes short facts, storytelling, and data visualizations to highlight a specific impact of fast fashion.

Call to action

At the end of each scenario, users can:

Move to the next scenario

Beyond the manifesto

The petition is seamlessly integrated throughout the experience:

Every signature updates the real-time counter, reinforcing a sense of collective impact.

This strategy helps:

The manifesto comes to life in urban space: bringing the message out of the digital realm.

Let’s explore how I can help you achieve your goals.