Flavo Rosa

Joane Fides

The Challenge
To elevate Flavo Rosa's packaging by showcasing the brand's decades of artistry and craftsmanship.
Following the brand's colors and identity, I illustrated 3 designs for their wrap keeping a vintage retro theme in mind, while creating a story that their consumers can easily follow and understand. This was able to showcase the process and tradition of the brand and its origin.
The direction I went with emphasized the classic and timeless feeling one can experience while opening a box of a fully-customized, hand-stitched, and one-of-a-kind Barong, giving meaning to every thread as the wearer enjoys themselves in their most memorable event.
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Posted Sep 28, 2022

Flavo Rosa is the home of Philippine Barongs (the National Costume and Formal Attire of Philippine Males) from Lumban, Quezon.


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