Flavo Rosa

Joane Fides

Art Director
Brand Designer
Adobe Illustrator
Adobe Photoshop
The Challenge
To elevate Flavo Rosa's packaging by showcasing the brand's decades of artistry and craftsmanship.
Following the brand's colors and identity, I illustrated 3 designs for their wrap keeping a vintage retro theme in mind, while creating a story that their consumers can easily follow and understand. This was able to showcase the process and tradition of the brand and its origin.
The direction I went with emphasized the classic and timeless feeling one can experience while opening a box of a fully-customized, hand-stitched, and one-of-a-kind Barong, giving meaning to every thread as the wearer enjoys themselves in their most memorable event.

2021

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