Loyalty app for Shopify: from zero to published in 72 days
I designed a complete Shopify loyalty app, its brand and its launch as the only designer on a team of three.
Role
Founding Product Designer
Overview
Two founders had an idea for a loyalty app for Shopify stores, and nothing built. In 72 days I designed the full product, the brand and everything needed to launch on the Shopify App Store.
What I delivered
Product: the merchant app and the components customers see in the store.
Brand: name, logo, palette, typography and icons.
Launch: landing page, App Store listing, emails, social media content and investor deck.
Branding
Logo design
Identity application
Result
The app was published on the Shopify App Store in August 2026. Three merchants installed it while I was on the team, and all three completed onboarding.