B2B Article Writing

Your product may be the best there is out there. You have an amazing site, compelling copy and content that shows your product at its finest. You know your product is worthy, but do your potential clients know it?

When you're setting up your website, one of the most important steps is creating a testimonial page. Why? Because it's all about trust. 

How many times have you been hungry, in a rush, and looking for a place to have a quick lunch. You see a restaurant and think "Bingo!". But when you get there, the place is empty, and even though you're starving, suddenly you'd rather keep searching for another place. 

That's exactly what could happen whenever a new potential customer browses through your site. They don't know you, your product, or the company. It's a big leap of faith that you'd be taking by having lunch at that empty restaurant. Would you ask the same from a new client?

Even though there are many successful strategies to get new customers, none of them quite does it like customer testimonials. A good review by a happy client could make all the difference. They're giving your product a back up. It's a "Hey! Trust me, this thing right here, it’s good." 

So, now that you're on board with having a testimonial page, let's make it a good one. There are many ways you can show your glowing recommendations. Here are some of the best testimonial page examples out there.

You can have quote testimonials. These display customer testimonials by using their own opinions about your product and company. To give the recommendation more credibility, it's also a (smart) bonus to use an image of the person who is giving this positive statement.

Another way you can go is with video testimonials. You might wonder just how effective this type of content could be and if it really is worth the trouble. Well, just think about it: Hearing someone's voice assuring this product is trustworthy, talking about how fruitful their experience with the company and its employees was. It can get your potential clients thinking about how good it must be if someone's willing to state all of that in front of a camera. 

The best part is, surprisingly, not many companies are aware of this. Most of them work out a few quote testimonials and consider it done. Having a video testimonial gives you an amazing advantage already.

Another unmissable option is social media testimonials. It's no surprise customers go on their social media accounts to talk about their experiences with products and services. This is how you market your own sales! People trust their peer's opinions, and social media gives it the credibility you're looking for. 

Now it’s time to get started on your own page. These testimonial page templates are perfect to start on the right foot and adjust it to your business’ needs.