Many times, we're tempted to jump into building or designing...
Kelvin Ogbujiagba
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Posted Jan 3, 2026
Many times, we're tempted to jump into building or designing stuff without asking questions. 👉What problem are we solving? 👉Why should the user care? 👉W...
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Many times, we're tempted to jump into building or designing stuff without asking questions.
👉What problem are we solving?
👉Why should the user care?
👉Why does/should this flow exist in the first place?
Before you drag that first frame, find out what you're solving and who you're solving for. Nothing should ever replace the fundamentals:
1. Understanding the problem
2. Defining the user’s motivation
3. Clarifying the business goal
4. Deciding the simplest path from A → B
So next time you open Figma… ask 'why' before you begin to draw that new frame.