Pocket Zen is a start up online business for wellness and scents. I was commissioned to write the brand’s identity including their story, mission, and core principles. I came up with the idea of the three pillars—self-love, self-care, and self-worth to help elevate their brand in the market. As their products are wellness scents that are effective, handy, and accessible, the tagline I crafted was The secret to inner glow is self-love on the go or self-love on the go as a shortened version. I also created a logo for them as well as proposed color palettes for their social media aesthetics. In addition, I wrote their product descriptions, all of which are SEO-compliant. Here are snippets of my work.
2021
