🎙 Do' Chele Podcast

It is an atypical podcast, which questions the life and personal experiences of the hosts, Fernando and Juan Luis. It is aimed to curious people, with multifaceted and empathetic themes; to entertain, but above all, to make the public feel identified and achieve reflection with topics that may seem trivial. Accompanying them through the mid-20's crisis, while sharing a drink.

Branding

Illustration

Cover design

Establish a whimsical brand identity that resonates with the target audience.

Incorporate both hosts into the graphics.

Produce illustrations to enhance the brand's connection.

Fernando and Juan Luis approached me to build the visual identity of Do’ Chele, having in mind the name of the podcast and knowing that in there, they want to find a way to philosophize about topics that seem irrelevant at first glance, but can actually be deep. Also knowing that their audience are people between 18 and 30 years old, so they needed a fresh, eye catching and fun image that connects with their target.

Looking at the scenario, I wanted to create a brand that immediately captures the interest of their audience and can also show a free space to think, talk, and be. That’s why I used bright and youthful colors and movement in the typography to show a more relaxed tone.

Fernando Alvarado Do' Chele Owner