Ricardo The Teacher

Ricardo The Teacher (RTT) isn't your run-of-the-mill educator. With his groundbreaking approach, he offers personalized online English lessons, making learning accessible from the comfort of home, regardless of age. He crafts lessons that are dynamic, simple, and incredibly effective.

Brand Strategy

Brand Design

Social Media Content Design

Illustrations

Design a visual identity that perfectly describes the intended message

Establish the brand in the industry

Build a brand that can be easily recognized and unique

Ricardo the Teacher provides a different experience than the old-fashioned online classes. With his view of being a curious self to expand the mind by learning other cultures, he wanted to teach English as a way to connect easily with other people, being this one the most spoken language. He also wants to show his brand as a friend who can help others grow, not just by learning the language, but as a companion to grow mentally and spiritually.

For RRT, it was crucial to capture both the essence of his teaching and his innovative methods: fun, easy, and efficient. These principles guided our branding decisions.

We curated a palette of earthy hues, reflecting Ricardo's connection to nature and freedom. Inspired by his boy scout roots, we incorporated elements that spoke to his journey of helping others.

In designing the logo, we aimed for instant recognition of education intertwined with Ricardo's soul and his bond with the elephant, a pivotal encounter that transformed his life. Thus, the concept of the “Mayor Elephant” (teacher) and “Minor Elephant” (student) naturally emerged, cleverly depicted within the R and O of the logo.

The outcome? A fresh, engaging, and pragmatic brand that resonates deeply with the audience, positioning Ricardo The Teacher as the go-to choice for English learning. 🍒🐘🌿

Creative direction: Nicole Matrillé 

Designers: Dario Manon and Nicole Matrillé 

Illustration: Nicole Matrillé and Dario Manon

Strategy: Francheska Almánzar