The challenge was to create a distinctive brand for Repel Umbrella that stands out in a crowded market while reinforcing trust, style, and reliability. The goal? To make people feel confident and stylish, knowing they’re covered—literally and figuratively.

Umbrellas are everywhere. The real challenge? Making Repel Umbrella stand out as premium, stylish, and trustworthy—a brand that people don’t just use but feel good about carrying.

We needed to craft an identity that went beyond function, turning a simple umbrella into a statement of confidence, reliability, and everyday style.

To elevate Repel, we built the brand around:

✅ Core Values – Customer-first, high-quality craftsmanship, and exclusivity.

✅ Personality-Driven Branding – A mix of intelligence, confidence, and effortless style—because your umbrella should feel like an accessory, not an afterthought.

✅ Emotional Connection – More than just protection from rain, Repel gives a sense of security, durability, and a touch of pride.

The logo is sleek, modern, and subtly references protection with a droplet motif, reinforcing trust and durability.

Raleway (Headers) – Strong, yet approachable.

Plus Jakarta Sans (Body) – Modern, clean, and minimal.

Midnight Blue – Sophistication & trust.

Sunset Orange – A bold, premium pop of energy.

Emerald Green – Freshness & vibrancy.

Fog & Pearl White – Calm and elegance.

Relatable, stylish imagery—natural settings, warm tones.

Umbrellas as a lifestyle piece—not just for rain but an essential part of everyday carry.

🌟 Clear Brand Identity – Repel Umbrella isn’t just functional; it’s a fashion-forward, reliable choice.

🌟 Recognition & Trust – Customers instantly associate Repel with quality, durability, and style.

🌟 Emotional Impact – The brand inspires confidence—owning a Repel umbrella feels like an upgrade, not just a necessity.

• Strong branding transforms practical products into aspirational ones.

• Consistency across logos, typography, and color palettes builds trust and recognition.

• Even everyday items can be elevated through storytelling and design.

Repel Umbrella is no longer just about staying dry—it’s about staying stylish, prepared, and confident, no matter the weather.