Visual Storytelling Project for Non-Profit Organization

Visual clues aid in comprehension and relation to what is seen. In actuality, it takes the human brain just 13 milliseconds to analyse an image.¹

Visuals are essential in your marketing and fundraising efforts because they assist your audience remember a message or a story. Statistics by themselves may be compelling evidence, but visual storytelling generate emotional connections that spur action.

We'll go into more detail about the importance of narrative for NGOs below. We'll also discuss six visual storytelling strategies that your organisation can use to raise more money, along with real-world examples of each method in action.

Why is storytelling crucial for nonprofit organisations?

90% of the information sent to the brain is visual, according to the Visual Teaching Alliance.