Alpha Edge | Figma design | Landing

Client: The owner of a young software company

Target audience: Middle-aged owners of a small businesses. They don't know much about technologies. They are looking for a company with easy to understand processes and that is reliable.

Business goal: Increase awareness about the company, find new clients, create a comfortable tool to contact.

Requirements for the design: It should be easy to implement.

According to the goal, requirements and budget I designed a landing page that represents the company, its services and values.

2. Layout consists of such blocks:

informational (About, Services, Cases, Stages, Technologies)

social proof (Testimonials)

call-to-action and contact form

3. I prepared design variation for desktop, tablet and mobile. And prototyped animated interactions.

4. I chose the starting branding assets (colors and fonts) and searched for images.