ICE | Figma design | Business community

Client: start-up company.

Business goal: Create a web community of business owners to help them grow.

Design requirements: The website functionality should include: inform about the company's services, engage business owners to join the club, promote businesses and search for contractors. The website style should be inspired by smart technologies and Ibiza vibe.

As the client was a start-up we divided design into a few stages that have to be implemented consequently. The first was creating the landing. The second was business catalog. The third was the blog.

For the color scheme I selected black for the background. And yellow for accents, because it reflects the bright and active spirit; and the combination of black and yellow looks good for tech industry. Ibiza vibe was reached by using on the website photos of the island for the headers.

For the landing page I focused on showing the benefits of the club and social proof.

For the catalog I designed a few pages:

the catalog itself with cards for companies

the page of a company that has 2 sections: the company description and its product description

the map for the companies location with filters

5. I designed variations for the desktop and mobile and prototyped interactions.