Enhancing product Image listings for both basic and premium Amazon A+ content.

I leverage this Case Study Project to improve my skill set and critical thinking, helping me strategically elevate the overall design and sales goals.

With infographics, retouch the product images and creating lifestyle images that will make the images more standout and attracts more buyer on Amazon.

So this company sells a water bottle on amazon, they want to targeting a specific audience and goals to achieve more awareness and increase sales.

But the problem is, without a design strategy, it's difficult to create design that resonates with specific target audience.

Here’s how I Design Infographics that tailored to Your Ideal Customer!

Meet YETI, an American manufacturer specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories.

I was tasked to creating 6 design images for Increase product visibility, brand awareness, showcases the key features and benefits of the YETI Rambler 18oz bottle.

The target audience was men and women aged 18-35, outdoor enthusiasts, busy professionals, people on-the-go who value quality and durability.

Research: I explored current design reference including type of fonts, colors, layout style in Outdoor Equipment Companies. I also analyzed competitor campaigns to see which visual elements resonated with the target audience.

Concept development: I decided to use a minimalist, modern and classic at the same time. I experimented with earthy color palettes, serif and sans serif font combination, minimalist layout style.

Using Adobe Illustrator and Photoshop, I developed the final designs featuring sage green color that represented to nature, young adult and dark navy identified for professional workers in psychology of color, serif & sans serif fonts that resonates to busy professional with classic and modern look.

I produced the final images with design strategy and aesthetically pleasing, featuring brand awareness, showcases the key features and chart comparison to highlight the product vs other competitors also benefits of the YETI Rambler 18oz bottle.