Fluent Edge Web Design & Development

Description: A modern, responsive Framer website for Fluent Edge, crafted to reflect the agency's innovative approach, attract potential clients, and drive engagement through a sleek portfolio, actionable service pages, and trust-building testimonials.

Role: UI Designer and Framer Developer, responsible for ideating the site’s layout, designing interactive mockups, and developing a fully functional website on Framer.

Challenge: Fluent Edge’s outdated website lacked the professionalism and clarity needed to showcase its expertise in a highly competitive marketing industry. It struggled to establish trust, provide a smooth user experience, and clearly communicate the breadth of services, resulting in missed client opportunities.

Showcase Expertise: Highlight Fluent Edge’s innovative marketing solutions through visually engaging portfolio sections and case studies.

Simplify Navigation: Create a seamless user journey, guiding visitors through services, success stories, and contact options effortlessly.

Increase Conversions: Use strategically placed CTAs and inquiry forms to boost client engagement.

Responsive & Accessible: Ensure the site is optimized for all devices, maintaining functionality and appeal across desktop, tablet, and mobile.

To ensure the site met client and visitor expectations, I analyzed competitor websites and gathered insights from potential clients. Key findings included:

Trust Signals: Showcasing client testimonials, certifications, and recognizable partner logos builds credibility.

Ease of Use: Visitors prioritize intuitive navigation with clear pathways to contact and inquiry forms.

Visual Appeal: A professional and modern design is crucial in establishing authority and attracting higher-end clients.

Wireframes I sketched wireframes to conceptualize the user journey, emphasizing a structured layout with intuitive navigation from the hero section to service inquiries.

Hero Section: A bold introduction with Fluent Edge’s tagline and core mission, paired with a prominent CTA button (“Let’s Elevate Your Brand”).

Home Page: A concise overview with sections for services, testimonials, and recent case studies. Animated transitions were added for a polished user experience.

Service Pages: Each service page features compelling visuals, concise descriptions, and an FAQ section to address common inquiries.

Portfolio & Case Studies: An interactive grid highlights completed projects, categorized by service type and industry.

Prototyping & Testing The initial designs were created in Figma and tested with a focus group of small business owners. Feedback confirmed the design’s ease of navigation and trust-building layout.

Hero Section: A striking background image with layered text and an action-driven CTA button.

Portfolio: A grid layout with hover effects, allowing users to preview details of completed projects.

Service Pages: Icons and visually distinct sections to simplify understanding and improve scannability.

Testimonials: Carousel of client feedback, accompanied by professional headshots and brand logos for authenticity.

Increased Leads: Enhanced usability and CTAs drove a 40% increase in service inquiries within three months of launch.

Stronger Brand Presence: The modern design and responsive layout boosted user engagement, with average session duration increasing by 25%.

SEO Performance: Optimized content and faster load times improved the site’s search ranking, leading to a 20% growth in organic traffic.

This project emphasized the value of incorporating user insights into design decisions. Moving forward, I would explore integrating AI-driven chat support and interactive service calculators to further improve the client experience.