Project: Website Redesign for Adinity Marketing Agency Description: A dynamic and responsive WordPress website for Adinity.net, designed to showcase the agency’s expertise, build client trust, and drive conversions through clear service offerings, client testimonials, and an engaging portfolio. Role: UI Designer and WordPress Developer, responsible for creating wireframes, high-fidelity mockups, and developing the website with WordPress.

Challenge: Adinity needed a website that would effectively communicate its unique marketing services, attract new clients, and emphasize credibility in a competitive digital marketing landscape. The existing site lacked visual appeal and a clear user journey, making it difficult for potential clients to understand Adinity’s full range of services and expertise.

Brand Communication: Develop a hero section that clearly presents Adinity's core mission and unique value propositions.

User-Friendly Navigation: Design a seamless and intuitive homepage to allow prospective clients to easily explore services, portfolio, and case studies.

Clear Service Breakdown: Structure service pages to highlight Adinity’s various offerings, benefits, and case studies, making it easy for clients to understand and inquire about services.

Responsive Design: Ensure the site is fully responsive to cater to desktop, tablet, and mobile users, enhancing accessibility and user experience.

To better understand what prospective clients look for when browsing a marketing agency’s website, I analyzed competitors and conducted interviews with business owners interested in marketing services. Key insights included:

Trust-Building Content: Potential clients value seeing client testimonials, recognizable brand logos, and portfolio pieces prominently.

Easy-to-Access Contact Information: Users want quick access to contact forms and service inquiry buttons without excessive scrolling.

Clear, Visual Service Presentation: A well-organized, visually engaging service section helps clients quickly grasp the offerings and differentiate the agency.

Wireframes I began by sketching wireframes for the homepage, services page, and portfolio, focusing on creating a clear user flow from the hero section to the inquiry forms. This step enabled quick iteration and allowed Adinity to review the initial layout.

Hero Section: A visually compelling hero with a headline and subheading to communicate Adinity’s mission. A prominent CTA button (“Discover Our Services”) leads visitors to the service overview.

Home Page: I designed a welcoming layout with dedicated sections for “About Us,” “Our Services,” and “Client Success Stories.” Testimonials, awards, and brand logos build trust and highlight Adinity’s experience.

Service Pages: Each service has its dedicated page with an engaging banner, service descriptions, benefits, and case studies. Easy-to-use CTAs guide visitors to request a consultation or get in touch.

Portfolio & Testimonials: A dedicated portfolio section displays successful projects with client feedback. The testimonials section provides social proof, further establishing credibility.

Prototyping & Testing The designs were prototyped in Figma, allowing for initial user feedback before moving to WordPress. Testing with a small group of potential users confirmed that the layout was intuitive, and elements like CTAs and testimonials were easily accessible.

Hero Section: Bold typography paired with a professional background image, conveying confidence and trust. The main CTA button encourages visitors to learn about services right away.

Home Page: Smooth navigation with distinct sections for services, testimonials, and a scrolling effect that subtly guides users.

Service Pages: Detailed service descriptions organized for easy scanning, complete with icons and concise benefit highlights.

Portfolio: Visual grid layout for portfolio items, allowing visitors to explore Adinity’s projects and successes quickly.

Higher Engagement: The redesigned layout and clear CTAs led to a 30% increase in contact form submissions.

Improved Client Perception: Positive feedback from clients highlighted the ease of navigation and the strong professional appeal.

Enhanced SEO: The new WordPress structure and improved load times increased organic traffic to the site by 15%.

This project reinforced the importance of designing with the user journey in mind, especially in a service-oriented industry. For future iterations, I would incorporate interactive case study elements, such as video testimonials or more visual storytelling, to further engage visitors