A project collaborating with the marketing team of PCCW to revamp the mobile app ClubSim. In this project, we found out multiple pain points of users and creat…
Redesign the Clubsim App by PCCW - the app is for the sim’s users that consists of Hong Kong local people and travellers. This project consisted of 4 UXUI Designers working on different features.
Challenges /
Users could not easily find what they’re looking for and complete tasks efficiently
Lack of Quick Access button
Confusing mobile data entitlement message
Objectives
Find root cause(s) of pain points and define the problem statement.