Abstract Brand Identity for Ohros

The 'OHROS' brand identity project called for a means of communicating the solidity and strength associated with the engineering and construction industry with the creativity and expression found in the more artistic space.

As the sole designer on this project, I was tasked with creating a visual identity of perfect balance. Something focused, but not too rigid. Expressive, but not too flamboyant.

This perfect balance was achieved by pairing a bold and commanding type with a bright and flexible icon for the primary logo. This visual style and balance was then reflected in the brand's visual assets such as its business card, billboards, and website.

Visual expressions of the brand at play 🔽