Creating Engaging Content for Social Media

Developing and executing social media content strategy that aligns with the company's brand and marketing goals.

Creating engaging, compelling and visually appealing content such as images, videos, gifs, infographics, blogs, and social media posts for various social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, etc.

Researching and staying up-to-date with the latest trends, news, and developments in the industry, and incorporating them into the social media content strategy.

Managing social media calendars, scheduling posts, and monitoring social media channels for comments, feedback, and engagement.

Collaborating with cross-functional teams such as graphic designers, video editors, copywriters, and social media managers to create and publish social media content.

Analyzing and reporting on social media metrics such as engagement, reach, and click-through rates, and adjusting the content strategy accordingly.

Engaging with the audience and community on social media channels, responding to comments, and promoting social media campaigns.

Building and managing relationships with influencers and stakeholders, and incorporating them into the social media content strategy.

Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search engines and social media algorithms.

Staying up-to-date with social media best practices, guidelines, and policies, and ensuring compliance with them.