Luna Accessories
Mansi Seth
CASE STUDY|Fashion & Accessories
Elegant Accessories Brand
Luna Accessories
"Shifted positioning to quiet luxury, leading to a 74% increase in Average Order Value (AOV) and retail entry into 8 boutique outlets across NYC."
Project Overview
Luna Accessories handcrafts minimalist, sustainable jewelry for modern individuals. They wanted a complete visual rebrand that reflects timeless luxury, replacing an outdated script logo.
Key Deliverables
Logo SystemTactile Packaging CardsLuxury Box MonogramsSocial Grid DirectionTypography Guide
The Client Problem
The brand’s existing identity felt "craft-fair" rather than "high-end boutique". High-intent buyers were hesitant to purchase at a premium price point due to inconsistent packaging, lackluster typography, and cheap-looking social media assets.
PRE-REBRAND PERCEPTION
Amateur templates, inconsistent branding, flat conversions.
THE SOLUTION
Creative Direction: “Cosmic Minimalism”
“Cosmic Minimalism” — utilizing exact astronomical orbits and astronomical geometries paired with sleek editorial serif lettering. This represents the silent, glowing presence of the moon and timeless starlight.
Moodboard Essence:
Quiet Luxury# Astrological Geometries# Silk Textures# Warm Sand Contrast# Obsidian Slate
VISUAL SYSTEM
Logo Design & Form Exploration
During discovery, we explored crescent line art, nested geometric curves, and classic high-contrast monograms before locking in the final refined crescent-L lockup.
Final Selected Mark
An ultra-precise geometric crescent moon gracefully nesting a custom-crafted high-contrast serif monogram "L". The curves align with golden ratio orbits to ensure absolute timelessness.
L
GEOMETRIC_PRECISION_MESH
Dynamic Color Palette
Obsidian Slate#0F0F11
Satin Brass Gold#D4AF37
Warm Cream alabaster#FDFBF7
Driftwood Sand#D8C3A5
Typography System
Primary Headings — Playfair Display (Serif)
Luna. Aesthetic Luxury Redefined.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Body & Metrics — Plus Jakarta Sans (Sans-serif)
Handcrafted jewelry designed for modern individuals.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
THE OUTCOME AT SCALE
Brand Applications & Interactive Mockups
SOCIAL MEDIA ECOSYSTEM
APPLICATION 01
Social Grid & Campaigns
Custom content layouts configured to maintain absolute visual style and type tracking while scaling content weekly.
DIGITAL WORKSHOP
APPLICATION 02
High-Converting Web Portal
A modern, responsive design framework combining custom-curated editorial assets with performance-driven landing pages.
Physical Touchpoints & Technical Delivery Specs
Premium thick linen jewelry cards with gold-foiled edge guidelines.
Embossed deep slate black accessory boxes utilizing custom textured sand ribbons.
Satin travel baglets bearing the golden crescent-L stamp.
Bespoke social media 9-grid guidelines for high-fashion editorial imagery.
AGENCY_DELIVERABLES_VISUALIZER
Interactive High-Fidelity Mockups
Select any deliverable channel tab below to view our simulated photorealistic asset mockups for Luna Accessories.
BUSINESS CARDSPREMIUM PACKAGINGINSTAGRAM SLIDESLINKEDIN BANNERWEBSITE HEROBRAND MANUAL
TEXTURE SPEC: GILDED FOILED CHAMFER EDGES
Hover card or click to flip the 3D matte business card
COTTON MATTE 450GSM
M
Luna Accessories
ESTABLISHED BRAND PARTNER
M
NY OFFICE // SOHO
CREATIVE PRINCIPAL
PARTNERSHIP TEAM
EACH CASE STUDY CONTAINS CORRESPONDING VECTOR ASSETS AND BRAND EXPORTS DIRECTLY COMPATIBLE FOR WEB AND PRINT
THE END RESULT
Business Impact & Strategic Repositioning
Within four months of launch, Luna successfully repositioned into the high-end boutique segment. Their online sales grew by 112%, average order value rose from $55 to $96, and they signed retail partnerships in Paris and Tokyo.
Success Verified by Chief Creative Architect
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Posted Jul 7, 2026
Full rebrand for Luna Accessories transforming it into a quiet-luxury jewelry brand; new logo system, packaging, web and social assets, driving higher AOV and retail deals.
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