Maison Aura
Mansi Seth
CASE STUDY|Beauty & Wellness
Premium Beauty & Packaging
Maison Aura
"Secured national product placement inside Sephora’s "Next Big Thing" shelf, boosting online direct-to-consumer sales by 310%."
Project Overview
Maison Aura creates organic, marine-botanical face serums and facial oils crafted with hand-harvested kelp and ocean minerals.
Key Deliverables
Luxury Serif WordmarkMatte Glass Dropper GraphicsEmbossed Linen Box ArtProduct Ingredient LabelInstagram Aesthetic Map
The Client Problem
The cosmetic was lost on crowded shelves. Their cheap plastic packaging and busy labels failed to express their high-end organic ingredients, leading shoppers to pass over their bottles.
PRE-REBRAND PERCEPTION
Amateur templates, inconsistent branding, flat conversions.
THE SOLUTION
Creative Direction: “Ethereal Calm”
“Ethereal Calm” — extreme editorial luxury utilizing raw, textured cream linen cards, blind embossing, delicate high-stroke-contrast serif lettering, and expansive empty space.
Moodboard Essence:
Tactile Linen# Blind Embossing# Ocean Minerals# Silent Luxury# Warm Alabaster Skin
VISUAL SYSTEM
Logo Design & Form Exploration
We refined several delicate serif characters, researching hand-etched botanical marks and clean monograms before crafting the custom wordmark.
Final Selected Mark
A custom-drawn luxury serif wordmark with high vertical contrast and elongated crossbars, paired with an abstract fluid organic marine stamp.
AURA
GEOMETRIC_PRECISION_MESH
Dynamic Color Palette
Linen Silk Pearl#FCFAF7
Clay Alabaster#ECE5DB
Burnished Gold#A38A5F
Deep Ocean Moss#1E231F
Typography System
Cosmetic Branding — Playfair Display (Serif)
Maison Aura. Cellular Marine Infusions.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Application Directions — Plus Jakarta Sans (Sans-serif)
Massage 3-4 drops gently onto cleansed face and neck morning and night.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
THE OUTCOME AT SCALE
Brand Applications & Interactive Mockups
SOCIAL MEDIA ECOSYSTEM
APPLICATION 01
Social Grid & Campaigns
Custom content layouts configured to maintain absolute visual style and type tracking while scaling content weekly.
DIGITAL WORKSHOP
APPLICATION 02
High-Converting Web Portal
A modern, responsive design framework combining custom-curated editorial assets with performance-driven landing pages.
Physical Touchpoints & Technical Delivery Specs
Amber and frosted matte-white glass dropper bottles featuring screen-printed minimalist lettering.
Linen-textured secondary outer boxes with internal bronze-foiled details.
Tactile product insert cards utilizing blind embossed ocean ripples.
High-end lifestyle instagram grid directing aesthetic studio photoshoots.
AGENCY_DELIVERABLES_VISUALIZER
Interactive High-Fidelity Mockups
Select any deliverable channel tab below to view our simulated photorealistic asset mockups for Maison Aura.
BUSINESS CARDSPREMIUM PACKAGINGINSTAGRAM SLIDESLINKEDIN BANNERWEBSITE HEROBRAND MANUAL
TEXTURE SPEC: GILDED FOILED CHAMFER EDGES
Hover card or click to flip the 3D matte business card
COTTON MATTE 450GSM
M
Maison Aura
ESTABLISHED BRAND PARTNER
M
©2026 BRANDMAURA
CREATIVE PRINCIPAL
PARTNERSHIP TEAM
EACH CASE STUDY CONTAINS CORRESPONDING VECTOR ASSETS AND BRAND EXPORTS DIRECTLY COMPATIBLE FOR WEB AND PRINT
THE END RESULT
Business Impact & Strategic Repositioning
Secured strategic retail placement in Sephora across 40 flagship cities. Direct online sales exploded by 310% as customers took proud unboxing photos of the tactile cream boxes and posted them on TikTok.
Success Verified by Chief Creative Architect
Want to build a memorable identity like this?
Let's construct an iconic visual system that fits your business objectives, establishes instant authority, and sells premium products.
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Posted Jul 7, 2026
Premium beauty packaging and identity for Maison Aura: luxury wordmark, matte dropper graphics and tactile box art that unlocked major retail placement and sales growth.
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