When finance tools don't talk to each other, the problem isn't really complexity. It's friction. Small gaps between systems quietly pile up into duplicated work, mismatched data, and that low-level uncertainty that never quite goes away. This project was about taking a technical ERP integration and making it feel like something you'd actually want to use.

Flow is an AI-native ERP built for modern finance and accounting teams. It's designed to bring workflows together, with flexible reporting and solid intercompany capabilities. The new integration with Ramp lets users sync expenses dynamically between both platforms. Before this existed, teams were manually updating transactions in each system, which meant wasted time, inconsistencies, and way too much room for human error. The video's job was to announce this integration and make its value click in under sixty seconds.

The whole message comes down to one idea, that Flow and Ramp now behave like a single connected system where data just moves. No friction, no manual steps. So rather than reaching for abstract metaphors, I kept things grounded in clean UI animation and minimal text and let the product do the talking.

Visually, I was drawing from modern AI product aesthetics: soft gradients, clean layouts, light typography. Everything was designed in Figma and then animated in After Effects.

Every transition was designed to feel like a natural continuation, reinforcing the idea that these systems are genuinely in sync. Sound design added the last layer and gave the whole thing a sense of responsiveness and polish.

The full project had to come together in one week: about forty styleframes, all the design, animation, and sound. While there was not a lot of room to try ideas and concepts, the tight deadline was the fuel to keep things moving. Luckily, the people at Flow and Ramp really enjoyed the video, which felt like the right confirmation that even something technically dense can feel simple when you find the right way in.