CRM and Email Marketing Automation Script

Project Overview Developed a Python script to seamlessly integrate CRM software with an email marketing platform, automating the synchronization of contact data and campaign results.

Technical Challenges

• API Limitations: Handling API rate limits and ensuring reliable data transfer between different platforms.

• Data Consistency: Ensuring that data remains consistent and up-to-date across platforms.

Solutions Implemented

• Efficient Data Handling: Implemented batch processing and error handling mechanisms to manage data flows smoothly.

• Custom API Integration: Used Python’s requests library to connect with both CRM and email marketing APIs, enabling automated data exchange.

Project Outcome The automation script streamlined the marketing processes, reducing manual data entry and increasing the accuracy and efficiency of campaign tracking.

Technologies Used

• Languages: Python

• Libraries: Requests, JSON