Momentum Coach Website Development

Project: Momentum Coach Landing Page Website Design - Personal Project

Duration: 2 weeks

Team: Joseph Masonda - Designer and Developer

Tools: Figma for wireframing, Photoshop for design, Framer for development

Client: Momentum Coach

Goal: Create a high-converting landing page to sell Momentum Coach's services and drive consultation bookings from busy young professionals.

Outcome: Designed a user-friendly, visually engaging landing page structured to clearly communicate value, build trust, and encourage immediate action (booking a consultation).

Momentum Coach needed a strong online presence to attract clients. Generic fitness websites weren't effective. The challenge was to create a landing page that quickly resonated with busy professionals, addressed their specific pain points (time, stress, energy), and clearly presented Momentum Coach as the solution.

User Needs: Website visitors (busy professionals) need to quickly understand:

Business Goals: Generate leads (consultation bookings), establish online credibility for Momentum Coach, and provide a central marketing hub.

Research: Analyzed competitor websites (fitness, coaching), target audience profiles (busy professionals), and marketing materials provided by Momentum Coach. Focused on best practices for landing page conversion and user experience.

Ideation: Developed content structure (Hero, Problem, Solution, Services, Testimonials, About, CTA), focusing on a logical user flow to guide visitors towards booking. Logo concepts were explored to visually represent momentum and coaching.

Wireframing: Created low-fidelity wireframes to establish page layout and content hierarchy, prioritizing key information above the fold and clear sectioning for scannability.

Visual Design: Implemented a clean, modern design aesthetic using a color palette that conveyed energy and professionalism (blues, teals, accents). Developed UI visuals for services section (as previously discussed - arrow chart, gear system, cards, boardroom table) to be unique and concept-driven, avoiding generic stock photos. Typography chosen for readability and professionalism.

Final Design: A single-page, mobile-responsive landing page featuring a clear hero section with a strong headline and CTA, problem/solution narrative, detailed service descriptions with unique visuals, compelling testimonials, coach bio, and a prominent final call to action. Clean, professional visual style and consistent branding throughout.

Expected Impact: The website is designed to be a highly effective lead generation tool for Momentum Coach. Clear messaging, strong visual appeal, and user-friendly navigation aim to maximize conversion rates and drive consultation bookings, ultimately growing the business.

Focus on User Needs: Constantly centered design decisions around the needs and mindset of busy professionals – prioritizing scannability, clarity, and concise messaging.

Visual Storytelling: Unique service visuals enhance engagement and memorability beyond generic imagery.

Conversion-Driven Design: Landing page structure and call to action placement were strategically optimized to guide users towards the desired action (booking).

Gather user feedback post-launch to identify areas for ongoing improvement.

Feel free to reach out https://x.com/AliyeMbugani or directly email me: kidunejoseph91@gmail.com