AT&T 5G Helmet

Jacob Norremark

Art Director
Creative Director
Copywriter
AT&T

For years, telecom companies told the world about the coming 5G revolution and all the things it would enable. But today, few can actually point to a great 5G innovation with a human story at its core.

So instead of talking about how connecting can change everything with AT&T 5G, we set out to prove it.

After 2.5 years of R&D, we’ve created the first-ever 5G-powered helmet to help Deaf football players communicate in-game. Using 5G and AR, the helmet enables Deaf and hard-of-hearing players to see parts of the game, hearing players hear.

5+ Billion impressions worldwide












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