The societal shift to smart glasses has not been a pretty one, with most people labeling it a geeky accessory. So, to launch the next generation of smart glasses for Meta & Rayban we needed not just to position it as a fashion stable, but show how it can improve our daily lives.
To do so we launched the film series The Art Of Downtime, featuring talent like tennis prodigy Coco Gauff and music legend Erykah Badu, as they meditate on the importance of downtime.
