Wray & Nephew
Desiree Thomas
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Posted Oct 30, 2024
As Social Media Manager and Brand Ambassador, created content with marketing to amplify brand voice, vision, and engagement across digital channels.
Execution
Visuals: The reels were visually vibrant, capturing the energy and spirit of Jamaican culture. Bold, authentic, and confident visuals were prioritized to create an immersive experience.
Storytelling: The six reels each told a unique story that underscored the importance of cultural connection, community, and togetherness. Whether showcasing a lively event or an intimate gathering, the reels emphasized how Wray & Nephew plays a central role in creating these experiences.
Social Media Management: Managed all social media platforms, ensuring a consistent brand voice and tone that was eye-catching and compelling. The captions captured the Caribbean voice, using engaging and authentic language to connect with the audience.
Impact
Brand Development: The reels and overall social media presence helped reinforce Wray & Nephew's position as a cultural icon, deeply connected to Jamaican culture and the community.
Social media management: The content significantly boosted engagement on social media, with users responding positively to the vibrant storytelling and cultural authenticity.
Community Building: The reels and social media presence fostered a strong sense of community, highlighting the brand's role in bringing people together for shared experiences.