Visuals: The reels were visually vibrant, capturing the energy and spirit of Jamaican culture. Bold, authentic, and confident visuals were prioritized to create an immersive experience.
Storytelling: The six reels each told a unique story that underscored the importance of cultural connection, community, and togetherness. Whether showcasing a lively event or an intimate gathering, the reels emphasized how Wray & Nephew plays a central role in creating these experiences.
Social Media Management: Managed all social media platforms, ensuring a consistent brand voice and tone that was eye-catching and compelling. The captions captured the Caribbean voice, using engaging and authentic language to connect with the audience.
Impact
Brand Development: The reels and overall social media presence helped reinforce Wray & Nephew's position as a cultural icon, deeply connected to Jamaican culture and the community.
Social media management: The content significantly boosted engagement on social media, with users responding positively to the vibrant storytelling and cultural authenticity.
Community Building: The reels and social media presence fostered a strong sense of community, highlighting the brand's role in bringing people together for shared experiences.
Like this project
Posted Oct 30, 2024
As Social Media Manager and Brand Ambassador, created content with marketing to amplify brand voice, vision, and engagement across digital channels.