Unlock Your True Potential: Master Your Mind and Body

Ameena Eastep

The Client

Dr. Sherry Price is a health and wellness coach. She helps successful women stop overdrinking and overeating. She helps women create a new relationship with food and alcohol and live the life they've always wanted. Sherry Price created EpicYOU, a transformative coaching program to help me the needs of more women struggling with food and alcohol.

Project Overview

As a copywriter, I team up with Sherry to create engaging email newsletters for her coaching program, EpicYOU. This particular newsletter is part of a series focused on attracting more women to join EpicYOU.

Primary Objective:

This newsletter aims to empower mature women by helping them confront their self-esteem concerns directly, while also presenting Sherry's EpicYOU program as a solution to support their personal growth.

Target Audience:

Sherry identifies her audience as successful and mature women who desire to regain control of their lives and habits. These women frequently prioritize the needs of others while unintentionally neglecting their own well-being. Sherry intentionally steers clear of an addiction/recovery approach in her brand voice and, instead, focuses on empowering these older women to take proactive steps towards improving their lives.

Email Copy:

Hi [ First Name],
Let’s have a heart-to-heart chat today about your self-image.
As we age, our self-image changes with us.
We start to doubt ourselves.
We stop believing that we can change.
We question our purpose in life.
According to recent studies, older women with lower self-esteem tend to have increased cortisol levels.
Cultivating higher self-esteem could potentially reduce the risk of developing these issues later in life.
We understand high self-esteem has a massive impact on every aspect of our lives—our well-being, relationships, health, and even our careers.
But you’re often told cookie-cutter and unhelpful advice on improving your self-image.
You’ve been told to find a community of other women, start setting boundaries, and challenge yourself.
But, these methods don’t get to the root of the problem.
Because to truly make a lasting change, you need to master your mind and body first.
Mastering your mind and body starts with you having the resources you need to make a real change.
This is why you need EpicYOU. In EpicYOU, I offer resources and support to help you drink less, eat healthier, and live the life you truly desire.
When you live the life you desire, your self-image will reflect it.
You will build healthier habits.
You will live more intentionally.
You will believe you are capable of change.
You will radiate confidence.
The journey to becoming an EPIC you is just beginning.
Cheers to that!
Sherry
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Posted May 28, 2023

Discover the details of my copywriting collaboration with Sherry Price, including the strategic approach behind this email newsletter.

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