Here's How to Break a Bad Habit

Dr. Sherry Price is a health and wellness coach. She helps successful women stop overdrinking and overeating. She helps women create a new relationship with food and alcohol and live the life they've always wanted. Sherry Price created EpicYOU, a transformative coaching program to help me the needs of more women struggling with food and alcohol.

As a copywriter, I team up with Sherry to create engaging email newsletters for her coaching program, EpicYOU. This particular newsletter is part of a series focused on attracting more women to join EpicYOU.

This newsletter aims to inspire her audience to reassess their detrimental habits and motivate them to take action by joining EpicYOU.

Sherry identifies her audience as successful and mature women who desire to regain control of their lives and habits. These women frequently prioritize the needs of others while unintentionally neglecting their own well-being. Sherry intentionally steers clear of an addiction/recovery approach in her brand voice and, instead, focuses on empowering these older women to take proactive steps towards improving their lives.

Hi [First Name],

We all have bad habits and that’s not a big deal.

It’s a big deal when a bad habit stays much longer than you want it to.

And it’s hard to break that bad habit.

You form new habits much quicker than you break existing, well-programmed habits.

But time is irrelevant IF you have the right process.

Because when you invest your time in the right process, you’ll start seeing results and the impact along the way.

Most magazines and books tell you to replace one good habit with a bad habit.

There’s no proof that this method works.

They tell you to drink tea instead of drinking.

Or go for a walk instead of hitting your pantry after dinner.

They give you these quick fixes that offer hope, but in reality, rarely do the trick.

Instead of relying on ineffective methods that often fall short,

It's time you dive deeper and discover what actually works when it comes to breaking bad habits.

You need an approach that is supported by data.

Inside EpicYOU, you will find a course that lays out the EXACT formula on how to Break Bad Habits.

This course incorporates scientifically proven strategies to successfully break bad habits and live the life you’ve always wanted.

How long are you going to continue to pour your time and energy into trying methods that don't work?

Stop relying on bad advice and start learning what does work.

When you do, you will:

Be more satisfied with your life.

Free yourself from the habits that hold you back.

Become a woman that can take it or leave it.

Truly, that is how you live your most EPIC life.

And break bad habits for good.

Cheers,

Sherry