Ayta Website — Simplifying Meal Planning for Weight Goals

The Challenge Most food-ordering platforms stop at convenience users order meals but have no real insight into the calories, protein, carbs, or fats they’re consuming. For people with fitness goals (losing or gaining weight) or dietary restrictions (allergies, intolerances), this lack of visibility creates risk and frustration. The client needed a platform that blends nutrition awareness with flexible meal ordering accessible to both health-focused users and everyday eaters.

Designed a system where every meal clearly displays nutritional breakdowns (calories, protein, carbs, fats).

Added detailed descriptions and ingredient lists so users avoid allergens and make informed choices.

Built dynamic meal plans (15-meal, 21-meal, weekly/monthly) that adjust to each user’s goals and preferences.

Introduced a Custom Plan option, giving users full control to handpick meals and tailor nutrition to their exact needs.

Catered to both ends of the spectrum:

Created a flexible ordering flow so casual users can also simply buy meals without worrying about nutrition if they don’t want to.

A nutrition-aware ordering experience that works for fitness-driven and casual users alike.

Adaptive plans (e.g., 15 meals for 5 days, 21 meals, etc.) giving clients structured yet customizable options.

Simple, inclusive UI with clear visuals, responsive design, and trust-focused states (success/failure).

Seamless engagement through email templates (account creation, login, orders, password resets).

Faster ordering — meals are selected and paid for in seconds, keeping the flow simple.

Trust through transparency — clear nutrition info, ingredients, and macros for every meal.

Reduced workload — no endless WhatsApp chats; client simply receives orders with payment.

Boosted revenue & delivery — smoother process brought in more orders and faster fulfillment.

Scalable & flexible — supports weight gainers, weight losers, and casual eaters equally well.

Check out live site below