MagnificentCrowns.com

MAGNIFICENTCROWNS.COM | MCCL Creative Director

Fort Worth, TX (REMOTE) | June 2020 to Present

▪ Organize an international team of multi-disciplinary contractors through the product life cycle by employing Agile Methodologies to ensure adaptability and closure.

▪ Manage creative strategies toward the expansion of new collection launches with a focus on branding, marketing and global positioning.

▪ Implement UI, UX and web design innovations to ensure higher customer engagement, click-through rates and conversion rate optimization in alignment with CRM best practices.

▪ Design vectors, illustrations and garment mock-ups that embody an evolving brand ethos to strengthen stakeholder satisfaction and CRO.

▪ Develop methodical campaigns using 365, Adobe and Canva for email, social media, banners, in-feed posts, stories and shorts to align product vision and brand identity.

▪ Analyze market trends to identify gaps that will allow efficient forecasting, seasonal planning and market disruption.

▪ Conceptualize digital campaigns employing strong typography, logo development, motion graphics and sound design on storefronts and landing pages to achieve a fully immersive brand experience.

▪ Optimize SEM, SEO, keyword research and digital content creation to maximize Google rankings to increase apparel profitability.

▪ Generate creative advertisements, SMS, email and blog copy to engage target audiences and nurture a sense of community within the eCommerce ecosystem.