During my time as the Social Media Manager for Spray Specs (protective eyewear for creatives) I successfully developed and implemented a dynamic social media strategy that significantly boosted brand visibility and engagement.

I crafted and scheduled a mix of reels, static posts, and Instagram stories, all aligned with the brand’s unique voice and aesthetic. By leveraging tools like Monday.com and Later for content calendars and Hootsuite for analytics, I optimized posting schedules and content types to maximize reach and interaction.

Through detailed market research and performance tracking, I refined our strategy to target creatives like spray tan artists and jewelry makers, leading to an increase in engagement and follower count. In fact, our reach increased by 85% in key months, with a surge in interactions from non-followers. My efforts resulted in a more engaged and loyal audience while strengthening the brand's presence in the industry.

This experience allowed me to develop not only my creative content skills but also a strong understanding of data-driven strategies and customer engagement, ensuring long-term growth and visibility for Spray Specs.