Produced Instagram Reels and YouTube Shorts for a gym instructor, creating a library of short-form video content designed to grow their social media presence and attract new clients.
What Was Delivered
Instagram Reels with dynamic editing, text overlays, and trending audio integration
YouTube Shorts reformatted and optimized for YouTube's algorithm and thumbnail requirements
Motion graphics including animated text, progress bars, and workout timer overlays
Content templates for recurring series like "Exercise of the Week" and "Form Check"
Thumbnail and cover frame designs for consistent feed aesthetics
Approach
Fitness content on social media moves fast. The editing style was built around quick cuts, punchy transitions, and bold text overlays that grab attention in the first second. Each video was structured with a hook (first 1-2 seconds), the core content (exercise demo or tip), and a clear CTA.
Audio selection was matched to trending sounds on each platform to maximize algorithmic reach. Videos were shot vertically and edited natively in 9:16 to avoid any cropping or quality loss.
Tools Used
Adobe Premiere Pro for all video editing, cutting, and audio sync. CapCut for quick social-native edits, effects, and auto-captions.
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Posted Jun 23, 2026
Instagram Reels and YouTube Shorts for a gym instructor, featuring short-form video editing, motion graphics, and social media content strategy.