Meta Ads for a Vogue Feature Jewelry Brand

Designed Meta (Facebook and Instagram) ad creatives for a Vogue-featured jewelry brand, producing a suite of static and video ads targeting a luxury fashion audience.

Static ad creatives in multiple formats (feed, stories, carousel) with premium product photography

Video ad creatives with motion graphics, product close-ups, and lifestyle footage

Ad copy direction aligned with the brand's luxury positioning and Vogue feature credibility

A/B test variants with different visual hooks, CTAs, and product angles

Campaign asset organization with naming conventions and format specs for the media buyer

Luxury jewelry advertising on Meta requires a different visual language than typical eCommerce ads. The creative direction prioritized editorial-quality imagery, minimal text overlay, and a color palette that matched the brand's existing Vogue feature aesthetic.

Video ads were structured with a 1-second visual hook (close-up of the jewelry catching light), followed by lifestyle context, and ending with a clean brand card and CTA. Static ads used negative space and high-contrast product shots to stop the scroll without feeling promotional.

Every variant was designed with the media buyer's testing framework in mind, isolating one variable per test (hook, CTA, product angle) for clean performance data.

Adobe Photoshop for all static ad design, retouching, and format adaptation. Adobe Premiere Pro for video ad editing, motion graphics, and format exports.