Rollerblading School - Branding and Web Design

Mateusz Szymkowicz

Brand Designer

Web Designer

Product Designer

Elementor

Figma

Hotjar

Context of the project

Since 2006, Wodzu has been shaking up skate education with classes for all ages and skill levels, taught by certified instructors. Always ahead of the game, Wodzu sets trends in roller skating. With a unique brand and a user-friendly website, we’ve created a standout identity that connects with students.

View the website online

Defining objectives and challenges

Research

After talking with stakeholders and based on the survey data with the current customers and getting familiar with their needs, we identified a lot of problems that needed to be addressed.

We also used Google Analytics and Hotjar for additional insights on the old website.

User personas

Based on the interviews we created 3 user personas. In practice, there were more of them, but we wanted to reduce the complexity.

The Solution

Logo design

Wodzu means leader in polish language. He is associated with the Indian chieftain in addition to the reference to roller skating. The problem seemed to solve itself.

Typography

A flexible and diverse font family supports any message without overpowering it.

T-shirts for the team

When you are winning the competitions, you want to do it in a great style with t-shirts representing the school. In order to better identify and distinguish between players and coaches, we decided to create two versions of them - blue for players, orange for coaches.

First things first. Wireframing.

We created screen templates to establish information architecture and hierarchy. We tested it with the customers to gather feedback and iterated on it.

User testing & interviews

We conducted user testing and interviews to gather valuable feedback on our final design. This process helped us identify some challenges and areas for improvement.

Insights and learnings

From our research, we discovered several important points about our new designs:

The news section on the homepage feels repetitive.

The hero section looks a bit too crowded.

Users often miss the information about upcoming classes.

The detailed pricing button isn’t very noticeable.

We should include “about classes” in the FAQ section.

More photos of beginner skaters would be helpful.

Responsive web design

Based on learnings, the interface had to be cleaned and intuitive given our target audience and also fully responsive as mobile screens are mostly used nowadays (based on our analytics data).

Homepage

Pricing

Achievements

T-shirts and About

Contact

Mobile

Made in Elementor

Built with Elementor and WordPress, this site was implemented quickly, allowing for a smooth launch. The flexibility of Elementor means it features custom sections tailored to the school’s needs, making updates a breeze. The combination of speed and adaptability creates a fantastic experience for both the school and its visitors.

Check it out and see the fun in action!

See full case study on Behance

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Posted Jun 6, 2024

New branding and a custom Elementor web design for a top roller skating school in Poland, offering classes for all ages and skill levels since 2006.

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