Each month, in collaboration with our client, Artesana Pizza, we developed a content strategy and defined content pillars. We organized and scheduled content materials on a calendar with the aim of sparking conversations and interactions within the brand's target audience. This involved conveying the brand's values, emotions, and style through stories, photo descriptions, reels, and messages to the Instagram community.

Additionally, every month, we provided a report suggesting actions and ideas to the design and production team to achieve the brand's objectives. This was based on an analysis of content metrics and promotional actions published on the brand's networks