Challenge

Propose the social media content strategy for the winter season - using social media trends and popular content - that can be linked to food waste and Too Good To Go’s mission.

Too Good To Go's mission is to inspire and empower everyone to fight food waste together through their social media channels. Therefore, one main goal was determined, followed by three specific goals.

After analyzing the brand, I identified three main targets and described each of them accordingly.

Three social media trends or themes relevant to the winter season were chosen, each with a brief description, an explanation of why it is popular, and an analysis of how it can be leveraged for content creation at Too Good To Go.

Based on the target audience analysis and the chosen trends, I selected the most suitable social media platforms and explained why I chose them.

Three content themes that align with the Too Good To Go brand identity and are expected to generate high engagement were identified and described, and their value to the audience was explained.

Diverse content formats, such as images, videos, and stories, were chosen to be used effectively with the selected content themes. Each format was explained for its suitability to the specific theme and platform