Working with Fold during their recent rebrand, I created a new 3d illustration style to be used throughout the app, website and marketing. I'd already been lucky to be working with Fold when their brand style was a little more playful.

This new approach represents Fold's move into a more serious position in the banking and financial sector. As such, we moved away from the more playful look we'd previously had to a more reliable, secure feeling hyper realistic style.

Using real world materials such as glass and plastic, while still hinting at their more light hearted history. Shoutout to the brilliant creative direction from Rachel Mersky.

Every illustration you see here was created by me using Blender, Adobe Illustrator, Photoshop, After Effects and Figma. I love creating bold illustrative design for brands and the web. If you have a branding, illustration, animation, web design, app design or general graphic design project you think I would be a good fit for, please get in touch. :) Read more about the project on my blog: https://lisher.net/blog/posts/fold/