Sales Presentation: Relocation
Elena Disabato
CHALLENGE
When a Request for Proposals was issued by a confidential client, RSG was the incumbent to provide corporate relocation services. But, core relationships had left, and new staff had no connection to RSG. So if the proposal’s message wasn’t authentic and polished, RSG risked losing the opportunity.
APPROACH
CLIENT INTAKE: Goals, challenges, timeline, gathered RSG content & visuals
Created tear sheet of sourced imagery to complement messaging for RSG to select
Laid out two proposal responses in original RSG & client cross-branded template
Created 23-slide presentation from RFP template
SOLUTION
Custom graphics & selected stock imagery to support the theme “Synergy”
Created flowing, organized narrative through content and visuals
Branded templates for future presentations and proposals
RESULT
After three touchpoints with the client (proposals 1 & 2, live presentation), RSG was awarded a new 6-year, multi-million dollar contract, revitalizing the relationship.
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Posted Dec 18, 2024
Laid out two proposal responses & a PowerPoint presentation in original RSG & client cross-branded template
