Personalized Marketing Capability Enhancement
Horace Lawrence
Client: Cierant Corporation
Job Title: Technical Architect / Sr. Software Engineer
Summary: Cierant assists companies in executing their direct marketing campaigns by providing personalized marketing services. An increasing number wanted to include individualized content in their campaigns, hence the need to enhance the personalized marketing capability.
Technologies Used:
Tools: Visual Studio
Languages: JavaScript, C#, R
Database: SQL Server
User Interface: Html, CSS, C#
Frameworks: .Net, Entity Framework
Actions:
Constructed a data mart specific to the needs of personalized marketing
Developed a data warehouse to contain all the data needed to support the marketing efforts and reporting needs of clients
Added database functions to process complex queries that support the requirements of personalized marketing.
Accomplishments:
Enabled a number of clients to execute successful direct marketing campaigns
Cierant acquired new capability in personalized marketing
Enabled revenue to top $5,000,000 for the year ended 12/31/2012, more than 500% over the prior year.
Like this project
Posted Jul 19, 2023
Cierant assists companies in executing their direct marketing campaigns by providing personalized marketing services. This capability was provided via software.
