Personalized Marketing Capability Enhancement

Client: Cierant Corporation

Job Title: Technical Architect / Sr. Software Engineer

Summary: Cierant assists companies in executing their direct marketing campaigns by providing personalized marketing services. An increasing number wanted to include individualized content in their campaigns, hence the need to enhance the personalized marketing capability. 

 Technologies Used:

Tools: Visual Studio

Languages: JavaScript, C#, R

Database: SQL Server

User Interface: Html, CSS, C#

Frameworks: .Net, Entity Framework

Actions:

Constructed a data mart specific to the needs of personalized marketing

Developed a data warehouse to contain all the data needed to support the marketing efforts and reporting needs of clients

Added database functions to process complex queries that support the requirements of personalized marketing.

Accomplishments:

Enabled a number of clients to execute successful direct marketing campaigns

Cierant acquired new capability in personalized marketing

Enabled revenue to top $5,000,000 for the year ended 12/31/2012, more than 500% over the prior year.