Building Myntra's Social Media Playbook

Building Myntra's Social Media Playbook from Scratch

As part of the founding two-person social media team at Myntra (2012), I co-developed India's first social media strategy for a fashion e-commerce brand — covering platform strategy, influencer engagement, community building , Customer Response Time Efficiency and created content pillars and strategic organic social media strategy and direction. The work won the Franchisee India Award for Best Use of Social Media & Communication Strategy.

Tags: Brand Strategy, Social Media, E-commerce, Fashion