Owaves
Ben Walsh
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Posted Jul 10, 2024
Designing a body clock quiz for user acquisition. And a website and design system to go with the new experience.
Owaves, a San Diego-based health and wellness app helps people to improve their productivity and well-being using the science of chronotypes, a fascinating field of study into our unique biological rhythms and how they affect our daily lives.
Challenge
Owaves had a brilliant idea – to develop a custom quiz that educates users about their chronotype and encourages them to share their results with friends and family, ultimately leading to viral user acquisition. They wanted to use the opportunity to develop their website and make the quiz a key part of the new experience.
Our goals for the project were:
Engagement: Create an interactive, enjoyable, and informative quiz that users would want to complete.
Shareability: Encourage users to share their quiz results on social media platforms, generating organic growth.
Education: Educate participants about the concept of chronotypes and their impact on daily life.
Solution
We used the MEQ as the basis to develop an engaging experience that walked users through a series of questions to determine their chronotype. The quiz was designed to be quick, fun, and insightful, providing users with valuable information about themselves.
Shareability Upon completing the quiz, users are presented with the option to share their chronotype results on various social media platforms. This feature acted as the catalyst for viral growth.
Education The quiz provided a summary of your result and provided a link directly to setup your profile in the app via Apples App links.
Engagement To keep users engaged, we included eye-catching visuals, concise questions, and immediate feedback.
Results
Website
Our journey with Owaves has been incredibly rewarding. The redesigned website has seen increased user engagement and conversions, effectively conveying the essence of chronotypes and the benefits of Owaves' app.
Body Clock Quiz
[quiz video]
The viral chronotype quiz has been a remarkable success, with users not only discovering their chronotype but also spreading the word to friends and family. This organic growth has significantly expanded Owaves' user base.
Design System
Building a design system during the process helped us to create the fundamental building blocks for the new look of the Qwaves website. We created new illustrations for the 'plavatars' that represent your chronotype.
