Daisy Luna Designs- E-commerce Brand Design/ Web Design

Daisy Luna Designs, a family-owned keepsake brand, came to me during a pivotal moment. After COVID disrupted their business, they needed a brand and website that would help them reconnect with loyal customers and reach new ones. We worked together to craft an identity and digital presence that reflects their story of resilience, beauty, and the deep meaning behind every piece they create.

Daisy Luna Designs had a loyal following and a heartfelt story, but after the pandemic disrupted their business, they needed more than just a visual refresh. Their brand identity and online presence no longer reflected the depth, care, and creativity behind their handmade keepsakes.

The challenge was to create a brand system that could:

Rebuild emotional connection with long-time customers

Invite new audiences into the story behind the products

Blend earthy elegance with a sense of wonder and warmth

Work seamlessly across web, social, and print platforms

Support long-term growth with a clear, cohesive identity

From the start, this was more than a design project. It was a conversation about what Daisy Luna truly stands for. Daisy didn’t just come to me with a list of deliverables. She came with memories, values, and a clear desire to create something that felt meaningful to the people who matter most to her.

We talked about what her keepsakes represent—nostalgia, love, and beauty that lasts—and how her brand needed to carry that same energy. Through mood boards, honest conversations, and visual exploration, we shaped an identity that felt like her—calm, elegant, a little magical, and deeply human.

What I built for Daisy Luna Designs:

A flexible brand identity that blends nature’s softness with a quiet sense of wonder

A modern, story-driven website that invites customers to feel something—not just scroll

Digital assets for social and shop platforms, keeping her presence consistent and intentional

A clear brand guideline so Daisy could continue building with confidence and clarity

At every step, I asked: “How will this make her customers feel?”

Daisy walked away with a brand that finally feels like her. Soft, intentional, and full of meaning. Her new identity brings together everything she wanted to express: warmth, elegance, and a quiet sense of magic.

The website doesn’t just display her products. It tells her story. It invites people in. And across social platforms and her shop, every visual now feels aligned and consistent.

But the biggest shift? She feels proud to share her brand again. Confident in how it shows up. And deeply connected to the people who resonate with what she creates.